Business Activity

Our Commitment to Research and Development

The immeasurable satisfaction in which AKAISHI provides to its customers is the result of 3 fundamental research. The functional anatomy and kinesiology, our customers lifestyle, and repeated scientific verification at each stage of the development process.

Fundamental research involves joint studies with Niigata University of Health and Welfare. Finally we study the effects of heel height and the angle of toe curvature reflex while walking. These findings are used as feedback for our footwear design.

Oxygen uptake is measured by analysis of exhaled gas. We study ways of walking using minimum energy expenditure. On the other hand, we study way's to increase energy expenditure while walking to achieve a weight loss effect.

Meanwhile, our development staff operates on a philosophy of free-spirited ideas, thinking outside the realm of conventional footwear to create unique products which perceptively incorporate customers underlying needs. Through this systematic research and our development team’s passion for innovation, new product concepts are born.

Born through firm research and conviction, our product concepts are formed into trial samples where the design undergoes strict adequacy testing. Designs are put through several tests, including the amount of work performed by the muscles during motion, oxygen uptake, the angle of the joints while walking, foot pressure distribution measurements, and stabilometer readings while standing upright. Testing is not just restricted to objective data. Through psychological testing our monitors also provide subjective information regarding the actual functionality level of the product. This research is presented at academic conferences and acknowledged by experts in the field.
(21st Japanese Society for Medical Study of Footwear).

Devotion to Craftsmanship

With a commitment to product value, AKAISHI employs a futuristic company structure with fewer than 30 specialists across the marketing division, planning and design division, production technology division, production management division, distribution and storage division, and sales division. This is made possible by a knowledge management system which fully utilizes IT applications and cutting edge equipment. Because we manage our market surveys and fundamental research data organically through a knowledge management system, our designers can instantly output the desired data allowing problems to be solved promptly.

The latest technology we use includes 3D scanners, 3D printers, 3D shoe design software, and material analysis software. This allows to increase the speed and accuracy of the design through to production stages. The creation of wooden footbed models (5-axis cutting technology） and the final production are all performed in house. With this investment in our future, AKAISHI aims to be an elect team of expert footwear technology professionals.

Committed to Providing a Superior Retail Experience

At AKAISHI, we place great importance on our reputation and brand name. In order to increase our brand value, we put extra effort into providing a quality experience at our retail outlets. Our policy is to “create a place where the customer can be paired with the most comfortable footwear for their needs”. We also strive to provide an inviting retail experience with the help of our wholesale and retail outlets. With the large displays and video promotions in our stores. You can easily view our range of footwear and the unique characteristics of each.

Thanks to you, our valued customers AKAISHI products have grown to become a popular item on the shelves of many fashion stores. We also interact with our customers through our television sales commercials, in which our company president introduces the AKAISHI brand and product lineup, employees from throughout the organization providing a window into our way of life.

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